Monday 14th March

Meeting with Megan

Today was our meeting with Megan to establish where we were and what we wanted to do. This was a helpful discussion that gave us plenty of food for thought and has enabled us to progress to the next level.

The Results

In our meeting it was poached that we may be attempting too much in one campaign therefore we decided to focus it on young people aged 16-28 at University or College. We also have given a lot of thought into how to make our presentation stand out, so alongside our pitch document will be our press pack that will give a view of what we want to do for our client. We have also given a lot of thought for the questions we will be asked by the panel.

Rosie and Cates campaign

Today we also had the feedback from Rosie and Cate's campaign ideas, which were brilliant. With some minor adjustment to our new target audience we were able to focus on a Viral campaign that will run a competition. The idea is to go right back to basics and ensure that everyone is educated on the benefits of dolphins and the damage that is being done in Taiji, using the huge culture of technology we will be initiating a campaign that begins from a competition for those who have a camera and can get involved. The idea is that college and university students make a film that documents the benefits of dolphins and what is happening in Taiji in a creative film. These will then be judged by Japanese people and the winner will get a prize. Alongside this will be an app and a micro-site where you can find all the information.

The brief

The brief that I wrote last week has now changed since the change in age and the change from a policy changing campaign to an attitude changing one.